Client: Tesco
The Tesco ‘Stronger Starts’ campaign showcased the immense impact when a brand’s purpose intrinsically aligns with a media owner’s core values. Reach, leveraging The Mirror’s advocacy for children's well-being, partnered authentically with Tesco to champion their “Fruit & Veg for Schools” scheme. This alignment unlocked extensive and authentic editorial coverage, from prominent 8-page pull-outs, to local case studies. Reach’s unique power of national scale and local voice, seamlessly complemented by strategic commercial activity, maximised awareness and solidified Tesco's reputation as a vital community advocate. Achieving record-breaking metrics and outstanding effectiveness results, this collaboration profoundly illustrates how shared purpose drives widespread, measurable impact for both brand and media owner.
