Rolling Down Data Alley With Hollywood Bowl

Client: Hollywood Bowl

In 2021, Hollywood Bowl was ready to scale. But with seasonal volatility and pressure on leisure spend, performance data alone wasn’t enough. The brand needed proof not just what worked, but what worked hardest.

Smithfield reframed the task. After a decade-long partnership, we shifted from reactive reporting to responsive planning.

We built a decision engine that could shape weekly optimisation and boardroom investment alike, turning marketing from a cost line into a commercial driver. - Video ROAS lifted 69% after creative refresh - Display cut by 29% after proving diminishing returns - Radio outperformed OOH in short bursts - Measurement system shared across client + agency - Marketing moved from CPA to marginal ROI

Marketing became measurable and growth became intentional.