The UK's most accessible ad break

Client: Toyota & Allianz

In a landmark campaign for the Paris 2024 Paralympic Games, Toyota and Allianz, guided by T&Pm and Mindshare, partnered with Channel 4 to deliver the UK’s most accessible TV sponsorship. The initiative redefined accessibility in advertising by making inclusive design a non-negotiable standard across all creative outputs.

The campaign spanned linear, social, and streaming platforms, with over 4,800 accessible sponsorship idents aired. Toyota and LV provided open-captioned and signed creatives, while Allianz delivered audio-described content—ensuring every viewer, regardless of ability, could fully engage with the campaign.