"In a year when our industry has faced extraordinary challenges and change to our working lives, UM has responded with agility, creativity and strategic thinking.

A re-shaping of our product, a heightened focus on our culture and D&I initiatives and our reputation with clients at an all-time high, has resulted in an unstoppable momentum for UM in 2020.

PRODUCT: To help our clients achieve the perfect mix of long and short-term outcomes for sustainable growth we recently launched our new proposition, Futureproof. We’ve already organised ourselves and rebooted our planning philosophy to help brands strike the right balance between now and next decisions.

CULTURE: When we thrive, our clients thrive. Following the Black Lives Matter movement earlier this year, we held listening groups with our People of Colour talent and launched a 5-point plan to create a more equal and equitable environment in UM. We have also introduced All About U, a programme that houses all of our D&I, cultural and wellbeing initiatives.

REPUTATION: Our TRR score is higher than ever before, evidence that, during a time of crisis for our industry we have worked harder than ever to deliver best-in-class services for our clients, and have continued to build trust, respect and loyalty with all those that work with us.

MOMENTUM: With a significant transformation to our business model, and three major new business wins in 2020 so far, we were also named a top 10 agency by billings in the UK, as recorded by RECMA."