Unilever freshens up its audience strategy with Tesco Media’s Smart Stock

Client: Unilever

Unilever challenged Tesco Media to rethink how retail media could drive shopper loyalty. In a Tesco Media first, we built a predictive strategy to anticipate when customers would run out of Persil and Surf—so Unilever was front of mind when they were ready to repurchase.

Using Clubcard data, Tesco Media’s Smart Stock created predictive audience segments and served timely, personalised nudges across Tesco.com. The result? Double-digit uplifts in sales, purchase frequency, and new-to-brand acquisition—delivering strong value for Unilever and setting a new benchmark for precision-led retail media.