Ketan Lad

Head of Creative Media , Goodstuff

At Goodstuff Ketan's role exists to champion media creativity, by creating and cultivating media ideas with the agency, clients and media owners. Ketan also leads Goodstuff's Getting To Good Ideas cultural and training initiatives, and internal cohort of trained brainstorm facilitators; The Goodstuff Stormtroopers. Since joining Goodstuff, Ketan has aided the origination of award-winning campaigns and formed part of the creative leadership which delivered the industry's first ever 'double, double' of consecutive Grand Prix wins at Media Week and Campaign Media Awards in 2019 and 2020. In industry, Ketan proudly supports diversity and inclusion initiative Media For All as a mentor/mentee member and through award judging and has served on the panel for both Media Week and The Outdoor Media Awards. Having regularly written award papers for over a decade, it's no understatement to say that Ketan is an eagle-eyed judge, passionate to spot great work, keen to read between the lines and be dazzled by brilliantly pitched papers.