Oliver Shayer

Omni-Media Director , Boots

Ollie Shayer is currently Omni-Media Director at Boots, where he leads all media activities, integrating traditional, digital, and emerging platforms. With over two decades of experience, Ollie has worked for Booking.com, Nestle, Sainsburys, ECCO and Diageo, driving digital transformation and global media. His achievements include launching a range of award winning campaigns all with a focus on innovation and data at the core. A respected speaker and mentor, Ollie shares insights on innovation and retail media and is passionate about mentoring young marketers