Ahmed Omer

Currently the Commercial Marketing Leader at Channel 4 Sales, Ahmed is a B2B marketing leader with 15 years of experience shaping strategies for global powerhouses including WPP, Nielsen, IPG, and Stagwell. His expertise spans high-level marketing strategy and thought leadership, alongside the delivery of major PR campaigns and global event activations. Beyond his corporate career, Ahmed is the Founder of Cultured Connections, a thriving community dedicated to accelerating diverse executive talent. Under his leadership, the organisation has delivered flagship Future Leader programmes and partnerships at tentpole industry events including Advertising Week New York. Notably at this year's Cannes Lions, alongside the Future Leaders programme, Ahmed served as an official Cannes Lions Impact Partner and hosted an official speed mentoring session in the Palais. His contribution to the industry has been widely recognised. Ahmed is a 2024 Marketing Academy Scholar, was named on the Campaign A-List 2025, and featured on the prestigious IPA iList 2024. He is deeply committed to shaping the future of the sector, serving as a mentor for MEFA, Bloom, and The Elephant Room, and lending his expertise as a judge for the Effies, Media Week Awards, and The Drum Awards.