Alba Abello Balmes

Alba Abelló is an award-winning creative strategist currently working at Twitch Brand Partnership Studio. Originally starting her career as a copywriter in Barcelona, she later became Head of Social Media at Time Out Spain before moving to London to join TikTok. Today, she helps brands create campaigns rooted in culture, community and participation. Her work spans creativity, social media, experiential marketing and Gen Z audiences, with a passion for ideas that people don't just see, they actively take part in!