Anthony Swede

Course Leader Ma Creative Advertising , Falmouth University

A commercially-minded, customer-obsessed strategist, creative and lecturer I've played a leading role in agencies that transformed the marketing communications landscape. With thirty years' experience working across numerous disciplines and categories, I have run businesses from across the modern communications world. From the most creative media agencies to ground-breaking publishing teams to innovation centres within creative agencies, I have consistently operated at the cutting edge of building ideas for brands. I now use this experience to inform my role as a lecturer and course leader in advertising at Falmouth University and am currently building short courses in media strategy and creativity.