Bettina Traurig

Bettina is Head of Paid Social at MG OMD, where she leads on digital strategy and innovation across a diverse portfolio of clients. With over a decade of experience in media, she've specialised in performance-led and brand-focused social campaigns, helping some of the UK's best-known advertisers navigate the ever-evolving digital landscape. Known for her strategic rigour and collaborative approach, she brings both depth of knowledge and clear-eyed judgement to this year's panel.