As Vevo's Senior Manager of UK and International Research, Cassandra McDonald is responsible for leading three key pillars, Audience Research, Advertising Research and Consumer Insights, ensuring Vevo has sufficient data on each market and analysing performance in countries across the UK, EMEA and APAC. This extends to growing Vevo's OTT distribution worldwide, using data and insights to make Vevo a more intelligent proposition for distribution partners. Cassandra is the current recipient of Media Week's Rising Star Award. Prior to joining Vevo, she worked in Research and Insight roles at Viacom and Warner Bros Discovery. Cassandra is also passionate about giving back to her local community, and is a school governor sitting on the Education & Standards and Admission committees.