Chris Mitchwell

Chris, better known as Mitch, is experienced strategist with 16 years' of varied experience in comms planning, brand strategy, media, partnerships and sponsorship. Most recently Mitch has helped McDonald's raise their arches, brought back Teletext to prove just how long McDonald's food quality has kept up with the times, made numerous "mistakes", leaking the return of the McRib and counterintuitively, concealed media to encourage people to share McDonald's Secret Menu.