Clare Elder

Clare is a board member at Republic of Media and The Freethinking Group, joining in January 2024. Republic of Media is an independent agency based in Edinburgh and Manchester. Clare is responsible for Specialist Services across data and analytics, research and insight, and creative solutions. She leads strategy for clients including Magners, Tennent's, Whyte & Mackay, bet365, and the Scottish Government. With over 15 years' experience in the media industry, Clare previously led award-winning creative strategy at OMD UK for brands like Channel 4 and Carlsberg. She later founded Elder & Wiser, a consultancy specialising in creative training and pitching. Clare brings a sharp focus on innovation, strategic storytelling, and work that makes a real impact.