Dan Plant

Dan Plant is Chief Strategy Officer at Starcom UK, where he brings 25 years of media experience—and a firm belief that great strategy should be as emotionally intelligent as it is commercially effective. Known for challenging short-term thinking, Dan pushes brands to invest in media that people actually notice, care about, and remember. He's a vocal advocate for quality media environments and is particularly interested in how data and creativity can work together to drive long-term brand growth. Dan aims to bring clarity, curiosity and a sense of calm to the complex challenges facing advertisers today.