Dani Jordan

Dani Jordan is Chief Marketing & Communications Officer at Croud, where she leads the company's global brand, marketing, communications and growth strategy. Since joining, she has played a pivotal role in sharpening Croud's market positioning, launching its "Return on Intelligence" proposition, strengthening the brand's global profile, and aligning marketing more closely to commercial growth. She is responsible for shaping and delivering the company's vision and values, while building a high-performing marketing and communications function to support international expansion. With more than 25 years' experience in senior leadership roles across global organisations, Dani previously served as Chief Communications & Marketing Officer at Dentsu International, where she led a 150-strong global team, repositioned the brand, unified communications across markets, and helped drive significant cultural transformation. She has also held leadership positions at Travelex and Ogilvy, following an early career in management consulting at Accenture.