Daniella Rule

I'm Daniella Rule, a marketing professional from South Africa, now living and working in the UK. With just under four years of experience, I currently work as a Senior Programmatic Manager at Croud. My background in operations has shaped how I approach digital advertising, bringing structure, efficiency, and a hands-on understanding of how to run campaigns that truly deliver. Over the years, I've progressed from working in programmatic trading and delivery to leading on strategy across multiple platforms. My role spans everything from audience targeting to performance analysis and budget optimisation. I enjoy bridging the gap between the technical side of campaign execution and broader marketing objectives, ensuring everything runs smoothly and achieves impact. With a solid foundation in both operations and programmatic media, I focus on building campaigns that are not only data-driven but also scalable and aligned with business goals.