David Wilcox
Commercial Director , News Broadcasting
With over 25 years of experience driving revenue and commercial growth across the UK's most prominent media landscapes, David Wilcox is the Commercial Director of News Broadcasting (part of News UK). In this role, he oversees the multi-platform commercial revenues and advertising strategies for an extensive broadcast portfolio of household brands, including talkSPORT, Virgin Radio UK, Times Radio, and Talk. He manages diverse revenue streams across traditional airtime, video on demand (VOD), podcasts, connected TV (CTV), digital branded content, and data-targeted digital audio via first-party data platforms like Octave and Nucleus. David's career with News UK spans over a decade. He initially built his expertise within the company's print and digital divisions, serving as the Trading Manager and eventually the Sales Director for The Sun.
In 2018, he transitioned to the audio and broadcast space as the National Sales Director for Wireless Group before stepping into his current cross-platform leadership role at News Broadcasting in 2022. Prior to his tenure at News UK, David established a strong foundation in national media sales, which included over three years as the Agency Group Head at The Telegraph. Known for championing deep client engagement, adaptable cross-platform strategies, and data-led innovation, David is highly regarded for his ability to bridge the gap between traditional linear broadcasting and cutting-edge digital audio distribution.
