Director of Insight
Denise has worked in communications research for 30 years, and loves the fact she gets to ask why for a living. After working in full-service and media agencies, she joined Newsworks in 2015. She has delivered several award-winning projects as part of her role overseeing the insight programme at the marketing body for national news brands. She has authored a number of books and reports on communications effectiveness and regularly presents on conference platforms. In 2009 she was elected a Fellow of the IPA, in recognition of her services to the advertising industry.