Benjamin Wynne Davies, Senior Creative Strategist

From day one, Ben has been passionate about branded content that delivers for audiences, brands and podcasters. That passion hasn’t wavered once. Today, he is creative lead on Acast’s Google Gemini campaign, the largest campaign in the company’s history. Over the past year, he has also pioneered travel-led branded content, an area Acast had little experience in before he entered the fray.

For Avios, Ben conceived and directed a year-long campaign that saw Pete Wicks and Sam Thompson earn enough Avios points to fly to Las Vegas. The trip became their podcast’s highest-performing vlog ever, with a number of viewers calling it their favourite Staying Relevant release ever. And how’s this for a stat? 99% of post-campaign respondents intended to take action as a result of the partnership. The jet-setting didn’t stop there. Ben also sent William Hanson of Help, I Sexted My Boss to Malta for a multi-platform Jet2 campaign, which drove a 58% uplift in brand preference, with nine in ten respondents saying they were likely to visit the Jet2 website. Ben has also led the way in bringing vlogs to Acast, creating several first-of-their-kind campaigns, from launching a 500-person running club for Liquid I.V. to putting podcasters behind the wheel at a racetrack for Auto Trader. Ben has repeatedly shown an instinct for where branded content is heading, often ahead of the wider industry. With four Audio Advertising Awards and two Cannes Dolphins to his name in just a few years, there is every reason to believe