Bacardi x Defected
OMD UK, Twitch and Defected
Traditionally activating around live music (uncertain given Covid) or music content (where’s the new news?!), we saw an opportunity to do something different. Working with streaming titans, Twitch, and legendary record label, Defected, we co-created a unique mixed-reality livestreamed series that really turned up the volume on BACARDí Spiced.