Backing Business

ITV and Initiative

Client: NatWest

NatWest & ITV: backing the businesses that will build tomorrow

An innovative content-driven partnership between the nation’s biggest bank and the biggest commercial broadcaster to support the UK’s SMEs. Supercharged by the irrepressible energy of Alison Hammond, it grew NatWest account openings by 9.4% and generated over 245 advertising enquiries for ITV.