Batch From Scratch

Client: Lidl

Ready to shake up shopping habits, Lidl set out to dispel the myth that they lacked range and prove themselves as the go-to, especially when wallets felt tight.

Enter “Batch from Scratch”, an ad-funded prime-time show turning batch cooking boring to binge-worthy. We unleashed cheeky, targeted media activations, all perfectly time to turn Lidl’s range into the household hero, making batch cooking the hottest trend since sliced bread.

The results? Supercharged recipe views, a commissioned second series and shoppers more likely to consider Lidl.