Bryony Keen

Bryony’s media career has been defined by pace, purpose, and impact. She began at Dentsu Aegis, progressing from Account Assistant to Manager within two years, before honing her commercial craft at TI Media and Mobsta, where she built strong relationships across agencies and direct clients like Vodafone.

Now at IPG Mediabrands, Bryony is leading the charge on innovation, launching programmatic OOH and social extension offerings that drive efficiency and performance for clients including Amazon and Bupa. In just her first year, she delivered £200K in incremental revenue, with briefs increasing 80% year-on-year. She played a central role in securing the global Deliveroo digital account, leading the pitch and onboarding, and more recently, oversaw Volvo’s programmatic rollout across 21 EMEA markets.

Bryony’s influence goes beyond her core role - she proactively unlocks new programmatic investment from traditionally ATL-only clients, as seen in her £30K win with Client X, forecasted to triple next year. A recognised industry voice, she’s spoken at New Digital Age, The Drum, and IPG’s Reimagined platform, helping to shape the future of media.

Named IPG Mediabrands’ Media Person of the Year 2024, Bryony is a rising force committed to driving scalable, purpose-led media and mentoring the next generation of female AdTech talent.