Client: Pets at Home
Most marketers use data to target audiences. Vets for Pets used data to decide where, when and how to grow. By combining future pet ownership signals, drive-time catchments, local market dynamics and practice performance data within Omni, MG OMD created a predictive audience growth model ranking 415 practices by acquisition potential. This intelligence became the foundation for audience buying, media allocation and localised creative. The approach delivered a 13% increase in New Client Registrations, significantly outperformed non-prioritised locations and strengthened perceptions of Vets for Pets as a trusted local provider. The result is now a long-term blueprint for audience-led business growth.
