Code of Silence: The Silent Ad Break

Client: The National Lottery, Virgin Atlantic, Boots, Cupra, Hellman's, IKEA, Paramount Pictures, Walkers, The Scottish Government and Aldi

When ITV's groundbreaking drama Code of Silence premiered, we didn't just celebrate deaf representation on screen – we brought it into the ad break too.

Here's how gathering 10 advertisers for the world's first completely silent ad break during a network drama turned 4.7m viewers into advocates, made #codeofsilence trend nationally, and even changed how the industry measures advertising impact.