Creative Boost

ITV

Client: ITV

Proving branded entertainment delivers up to +23% more attention than standard TV ads.

Here's how ITV closed a major industry data gap by creating the most comprehensive study of branded entertainment ever conducted. Creative Boost proves that when brands embed themselves in ITV’s programming, they don’t just get noticed - they build trust, generate more warmth, and drive more website visits. Branded entertainment finally has the robust effectiveness data the industry needs.