Disability works

Client: Harry Specters, Ignition Brewery, Beco, Funded by Natwest, Nationwide and Sainsbury's

Agency: Channel 4

Channel 4, Natwest, Sainsburys and Nationwide came together to donate airtime to small enterprises that predominately hire disabled employees. The ad break takeover went out on International day of Persons with Disability just before Christmas resulting in astounding business results; with record-breaking online sales and massive increases in web traffic, all of which had huge positive impacts to each of the enterprises.