Doritos Turn Square

OMD UK, Sips&Bites, Talon, Dept, IGN & Metro

Client: PepsiCo

‘Whattttt? This is a moment in history!!!!’ Mega Fan

‘It’s a crime’ Online Hater ‘Change our iconic brand asset? Are you CRAZY?!@’ Doritos Legal Team

Who knew going square could make so many people care?

How turning Doritos square to promote the brands’ Minecraft Movie partnership drove over 4million in organic social reach, 1.5billion PR impressions and a +21% sales uplift.