eBay Live from London

Client: eBay

eBay helped invent online commerce, but its next chapter depended on connecting with a new generation of shoppers who discover products through culture, creators and entertainment rather than traditional retail journeys.

By backing one of the year's most anticipated entertainment launches SNL UK, eBay didn't just advertise around culture; it became part of it. Together, Sky Media and eBay set out to redefine what live shopping could look and feel like, turning a product into a cultural moment and challenging perceptions of what shopping entertainment can be.