Engineering Intelligence

Client: The Bicester Collection

To thrive in a fiercely competitive retail landscape, The Bicester Collection needed to move from locally driven media instincts to data-led decision-making. Mediahub built a bespoke machine learning engine, Next Best Decisioning (NBD), that simulates thousands of investment scenarios across markets to optimise media spend in real time. In its first year, NBD significantly grew footfall by transforming fragmented planning into a unified, high-performing strategy for growth.