#ExcitableEdgar

Client: John Lewis & Partners and Waitrose & Partners

At Christmas 2019, John Lewis & Partners and Waitrose & Partners came together for the first joint in a joint Christmas advert with #ExcitableEdgar. To ensure the campaign once again captured the heart of the nation and drove sales, MG OMD helped Edgar break out of commercial airtime into ITV owned assets. The result was the most exciting Christmas creative of the festive season and an uplift in purchase intense and social sentiment.