Google Pixel and the UK's must trusted podcast hosts solve real world dilemmas with the help of Gemini Live

Client: Google Pixel

Our social feeds are flooded with examples of AI that show niche or limited applications (yourself as an action figure, for example). Against this backdrop Google Pixel needed to prove its new AI, Gemini Live, offered genuinely useful, everyday solutions. We hijacked podcast dilemma segments, making Gemini Live an extra co-host to solve real problems for listeners of the UK's biggest shows. This strategy proved its point: we achieved an 18% uplift in audiences believing Google has the most helpful AI, driving a 9% lift in both awareness and consideration for Google Pixel.