Heart attacks can happen on any street

Client: British Heart Foundation

This is how we gained the attention – and donations – of the nation by using the high-profile heart attack of a much-loved soap character to contextually communicate how the vital research funded by the British Heart Foundation can save people like Coronation Street’s Gail Platt.

But we didn’t just use contextual ads. We moved the message into the show’s end-credits in a first-of-its-kind integration that saw the most famous theme tune on British television shockingly flatlined.