Heart attacks can happen on any street

Client: British Heart Foundation

Here’s a collaboration that stopped the UK in its tracks to make them stop, listen and donate.

Gail Platt’s on-screen heart attack became more than a plot twist: it became a powerful public health message. By turning Coronation Street’s emotional finale into a moment of life-saving awareness, we proved heart research saves lives, driving a 56% surge in donations and 305 pieces of press coverage