Heart attacks can happen on any street

Client: British Heart Foundation

By suddenly silencing TV’s most iconic theme tune, we made the nation stop, feel, and donate. Gail Platt’s on-screen heart attack became more than just drama: it became a moment of shared cultural impact. By turning Coronation Street’s emotional climax into a co-created public health message, we showed the life-saving power of heart research – sparking a 56% spike in donations and generating 305 media stories that delivered 115m impressions!