How Kia built an independent cinema legacy

Client: Kia, Havas Media

Kia, Havas Media and DCM embarked on a long-term strategy to build meaningful relationships with independent cinema. By 2025, their partnership had evolved beyond traditional advertising into a platform that actively supported film culture and cinema communities across the UK. Kia became a champion of independent cinema, extending its presence beyond the screen through a series of initiatives designed to create lasting cultural value.