How the Co-op turned a £206m cyber attack into a year-long initiative to teach young people about the dangers of cyber-gang grooming

Client: Co-op

Coop: Following a £206m cyberattack perpetrated by teenagers, Co-op transformed a major business crisis into a national education initiative tackling the growing issue of cyber-gang grooming. Through From Play to Purpose, created with The Guardian, The Hacking Games and Co-op’s school network. The brand reframed hacking not as a criminal endpoint, but as a pathway to ethical cybersecurity careers, not only created a new education initiative to schools, but created content and toolkits for parents.