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IKEA the wonderful everyday
Client: IKEA
Agency: Vizeum and Mother London
This isn’t a story of bolt-from-the-blue zeitgeist genius; The Wonderful Everyday is a story of overcoming bias for one-off moments of fame, to instead drive change through smaller everyday moments – turning around the fortunes of a tired household name and placing it at the heart of everyday life at home. A campaign that started 6 years ago and hasn’t stopped since, delivering over £1.3bn in incremental revenue and counting.