It's Econometrics, not MMM!

Client: KFC

Over the last five years, Econometrics has transformed the way KFC plans the annual calendar and engages with its internal and franchisee stakeholders, using the language of business and retail to improve understanding of how our advertising delivers sales. New and innovative techniques have been used to prove sales over time, show how each campaign assembles its sales, measure impact on pricing and base and inform NPD and promotional decisions far beyond media.