ITV

8.12pm 22nd September 1955, and Gibbs SR toothpaste's 70-second spot made history as the first advertisement on UK television. Agency bosses called it a fad. MPs predicted failure. Yet ITV’s first year of revenue of £2.5m in 1955 has since grown to £1.85bn in 2024!

From the Smash Martians to Cadbury’s drumming gorilla; from Dove’s Real Beauty to Calm’s Last Photo; ITV has always been a platform for unforgettable partnerships that build Britain’s favourite brands, change culture for good and create incredible value.

And that was never more the case than in the last 12 months.