Jaguar: The Most Talked-About Rebrand of All Time

Client: JLR - Jaguar

Faced with declining sales and an out-of-date brand, Jaguar did the unthinkable - sparking a cultural backlash to ignite a new, younger progressive fanbase. With no car, no cash, and no compromise, “Copy Nothing” transformed Jaguar — turning outrage into action to create the most talked about rebrand of all time and creating an entirely new future.