JLR: No CRM Data? No problem 

Client: JLR

How do you re-engage Jaguar and Land Rover owners of 3-10 year-old vehicles when strict data privacy laws and lack of ownership over third-party sales data limited CRM targeting? That was the unenviable task the team faced, yet with some creative thinking they were able to move beyond traditional CRM and leverage custom data signals through strategic partnerships to not only meet the challenge, but set a new benchmark for privacy-first targeting.