Just a Lidl Bit

OMD UK, Coolr, Droga5 and The Romans

Client: Lidl

Unexpected celeb in the bagging area! Promoting Lidl Plus’ Coupon Plus campaign and its tasty offers, Lidl turned up the nostalgia in a truly hun-tastic campaign, ‘Just a Lidl Bit’. Fronted by beloved British hun Martine McCutcheon, the campaign featured a Middle Aisle inspired music video with a modern twist on Gina G’s classic 90s hit. The results were hun-believable.