Live from London.... It's eBay Live with SNL UK

Client: eBay

To drive growth among a younger, more affluent audience, eBay needed to transform perceptions of eBay Live from a shopping feature into something people actively wanted to tune into. We identified a simple challenge: while eBay Live was fast, social and entertaining, live shopping still carried outdated associations. Our solution was to reframe eBay Live through the lens of live entertainment by becoming title sponsor of the debut season of Saturday Night Live UK.

Working closely with Sky, we built their most integrated brand partnership to date, spanning broadcast, VOD, social, editorial content, talent, wardrobe and exclusive live commerce experiences. Rather than simply advertising around the show, eBay became part of its ecosystem.