Living your values to do business differently

Client: Co-op

Agency: Carat UK

Our response to COVID-19 has been driven by a desire to showcase this. Through huge amounts of co-operation and hard work, we built an approach which has started to pay back, by driving business results and by inspiring people to get involved in our campaign. From people in communities up and down the UK, to footballer Marcus Rashford, to all of its colleagues and members.