Love Island and Nescafé

Client: Nescafé, ITV and OpenMind

How does a brand Gen Z had long overlooked as their nan's coffee launch a brand new product into the most cynical audience in Britain? ITV and Nescafé didn't buy a sponsorship of Love Island Series 12 - we infiltrated the show's most loaded love language moment. In the villa, making someone an iced coffee is how islanders show they care (or don't!). We made Nescafé Espresso Concentrated the brand behind that gesture - and turned a legacy name into a top-10 SKU across the entire UK coffee category, beating its annual sales target in nine months.