MARCH FOR CLEAN WATER WITH GLOBAL, UNCHARTERED AND RIVER ACTION

Client: River Action

Water companies are making billions directly off the back of polluting UK’s rivers, lakes, and seas, its making dirty money - literally.

To launch the March for Clean Water - a national gathering of those concerned about the state of our waterways, we created a ‘Pooster; A huge poster constructed from money stained brown with sterilised waste from polluted rivers, symbolising the dirtied profits that water companies continued to make.

Alongside the ‘Pooster’- on-air ads across Global stations promoted the march with river campaigner Fergal Sharkey joining as contributor on LBC to help put the march on the national agenda.