Müller Corner Originals Rhubarb Crumble

Client: LADbible x Müller

When Müller brought back its iconic Rhubarb Crumble yoghurt, LADbible Group turned it into one of the most culturally resonant product comebacks of the year.

By pairing the return of a beloved 90s flavour with a beloved 90s face, Art Attack legend Neil Buchanan, the campaign transformed a yoghurt relaunch into a genuine nostalgia moment that had the whole country talking. The campaign delivered record-breaking engagement, significant uplifts in awareness and purchase intent, and became one of the most talked-about branded content campaigns in the UK. The results were anything but child's play: a +14 percentage point uplift in purchase intent among 18–34s, +8% points among 35+ audiences, and 256 pieces of media coverage generating 171 million impressions. This wasn't just a product comeback. It was proof that two iconic 90s brands, reunited in the right cultural moment, can create something genuinely remarkable and bring joy to the whole nation.