![](/media/Logo/MEDIA WEEK LOGO.png)
![](/media/Enternt/NatWest a revolutionary simple approach to Google.jpg?width=450&height=300&token=MqEyUfryJO8I2DB0h6wPO%2FZiIu%2F%2FPsRHbR5TEdhOqHA%3D)
Natwest a revolutionary simple approach to google
Client: NatWest
Agency: Client: NatWest
Banks are hooked on paid search to drive acquisitions. Through our pioneering data product OneSearch, we saved NatWest £2.2m on PPC - budget that has been reinvested to deliver 27% sales growth.